The next frontier in mobile marketing is the realm of SMSs and SMS marketing for business. While some have already jumped on the bandwagon, there are others that need to see if SMSs can really penetrate the market in an effective way to increase awareness and loyalty towards brands. It’s true that SMSs have a lot of benefits over other traditional forms of marketing but just like other forms of media, SMSs have its fair share of limitations as well. One of the most common problems is that SMSs can only be used within a very specific area or by a very specific group of people.
In most cases, the only people who can receive SMSs from your brand are those you have created a contact list for. A lot of mobile marketing experts advise their clients to opt-in as many of their customers’ contacts as they can. They may think that this will increase the chances of gaining new customers while it won’t necessarily increase ROI (return on investment). If you’re an SMM specialist and you don’t have any way to access your clients’ contacts, what options do you have? Well, one option is SMS advertising for WordPress.
Some companies have opted to integrate SMSs with their WordPress blog campaigns. In a way, SMSs help promote a WordPress campaign through the SEO (search engine optimization) efforts of the blog campaign. How? WordPress offers a feature called Trackback, which allows you to receive notification when someone links to a particular page on your blog. The more people link to your blog page, the higher the PR of that page. You get paid for the number of visitors who click on those links, so WordPress makes sense to integrate SMS integration with your WordPress blog campaign.
In the previous scenario, the WordPress blog campaign benefited from SMS marketing because the customers were notified right away when they opened a particular link. But with SMSs, you are able to get notifications delivered to your customer’s cell phone. This gives the impression that the customers open those links because they are curious as to why they received the text message. SMSs work like a form of pre-selling. It makes your customers curious about your services or products so they will buy from you.
If you haven’t integrated SMSs with your other marketing tools, it’s high time that you consider it. SMSs offer great opportunities not only for your clients to know more about your company but for you to gain valuable feedback as well. This is what you use in order to analyze your customer’s needs and find out how to further improve your service or product line. Integrating your campaign with WordPresso ensures that you don’t lose customers because you failed to deliver on their expectations. Remember that they always have options, so why not let them choose which channel to use when they are ready to buy?
SMS marketing for WordPress is also perfect for introducing your business to the rest of the market. Since WordPress is considered as one of the most popular blogging tools, you can use this platform to introduce your business and let it gain popularity in the blogging community. You can also use the features and tools of WordPress to track the performance of your campaign, track the results of your keywords and place some effective ads.
If you want to get closer to your customers, SMSs allow you to reach your clients anytime. This makes it easier for you to provide updates, promotions and discounts. And since you can send unlimited messages, you won’t have any problems with delivering your messages to all those people who matter the most to you. However, keep in mind that you should only use SMSs as a means of communication with your customers. Avoid sending sales messages or other promotional offers in these messages because your clients might think that you’re trying to sell them something, when in fact, you’re trying to give them information about your products or services.
SMS marketing for WordPress will help you promote your products or services by letting your customers know about them. It’s a good way of reaching new customers and informing them about the latest news in your industry. SMSs are easy to use and are much more personal than any other form of marketing information. With all the things that you can get from this type of promotion, there’s no wonder why WordPresso has become so popular over the past few years. It gives businesses a simple yet effective way of letting the world know about their product and services.
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